In what is truly the greatest brand synergy combination to ever have taken place, Minecraft and LEGO are continuing their world domination, brick by brick with some new sets for the upcoming holiday sales.
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The photos of the sets were originally "leaked" by a Russian toy dealer (via Gizmodo, who broke the story) and now it is being spun for convenience. I am sure it is all part of the plan. Well, whether or not there is a nefarious purpose behind the leak, the photos do rile up the inner-child in all of us. It will also rile up actual children, for those of you who are tasked with raising the next generation. Warning: you should under no circumstances show your children these images. The sets are not out yet and you'll only disappoint them.
The translated versions of the sets are: Cave, Dragon Edge, Farm, First Night (which I can only hope is some sort of Night Watch book series crossover, it is from Russia after all), and Workbench. Several different Steve outfits are also shown off.
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LEGO and Minecraft have been a force to be reckoned with since 2012, when the first LEGO: Minecraft set was released. The new sets will be made available in time for the Christmas rush in November. No specific dates have been given as of yet.
Minecraft was recently purchased for the not insignificant sum of $2.5 billion from Microsoft, forming what we can only be called Minesoft, or Microcraft. New LEGO sets in the Minecraft world will undoubtedly help pay for that acquisition in little time.
