iPhone 6 And iPhone 6 Plus Sales Set Apple Up For Record Fourth Quarter, According To Analysis
This year, Apple is going to have some very happy holidays indeed. The company is set to have a record fourth quarter in terms of sales this year, according to market analysis from Gartner.
Gartner's recent report took a look at global smartphone sales across Q3 2014. With the impressive international demand the new iPhone 6 and iPhone 6 Plus have commanded since launch, Apple saw a significant increase in units sold over the same period last year. The company enjoyed a small boost in global market share, as well. In comparison, Samsung experienced a marked decrease in both sales and market share from last year's third quarter.
Further, Gartner expects that this impressive boost in iPhone sales will continue into the next quarter, carrying Apple to a record-setting fourth quarter on the backs of the iPhone 6 and iPhone 6 Plus.
"With the introduction of two large-screen phones for the first time, the iPhone 6 and iPhone 6 Plus, Apple managed to neutralize the advantage of Android competitors," the report reads. "Gartner expects Apple to experience its biggest ever fourth-quarter sales, with both of its large-screen phones seeing demand exceed supply since their launch."
Moving into the last stretch of the holiday shopping season, reports are saying that Apple has somewhat mitigated the supply issues that the iPhone 6 has experienced since launch, though there still aren't as many units out on the market as Apple had hoped.