4K Ultra HD Roku Streaming On The Way, Chinese Hardware Manufacturer And Netflix Announced As Partners

By Matthew Buzzi , Updated Jan 05, 2015 01:43 PM EST
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As expected, 4K TV is already playing a major part in CES 2015, with more companies showing off hardware and software that make use of the Ultra HD resolutions. Roku is another service joining the trend, announcing plans to support streaming 4K Ultra HD in future products.

What To Expect From CES 2015

The first announced product partner for Roku's move into the space is Chinese company TCL, which has been manufacturing television sets for several decades. Finding 4K TV and movie content is the main issue facing earlier adopters, but Netflix is on hand to be the first streaming partner.

4K TV from the cable box is a rarity, and most who already own 4K monitors have few avenues to take advantage of their hardware. Though its selection is still limited at this stage, Netflix is among the first to begin offering 4K content, and its partnership with Roku will benefit both companies. Roku has not stated when its first 4K products will launch, so there may be even more Ultra HD content available by that point.

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As IGN notes, Roku also plans to expand its Roku TV offerings: Best Buy will begin selling its Insignia brand hardware with the service this spring, and Haier will include it in smart TV models as well later in 2015.

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