Xbox One Price Drop In U.K. Brings Console Down To Just £299.99

By Matthew Buzzi , Updated Apr 13, 2015 03:28 PM EDT
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Microsoft has seemingly dropped the price of the Xbox One in the U.K.--at least for now.

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The console is currently listed at a new price of £299.99, Eurogamer reports. The previous cost was £329.99, so a £30 drop is a fairly good discount.

At the time being, Microsoft is calling the discount a temporary promotion, not a price cut. The console has already seen its fair share of those in its relatively short lifespan. Eurogamer points out that Microsoft used the same temporary terminology last time the price was dropped before turning it into a permanent cut.

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"This is a UK-only retail promotion," a Microsoft spokesperson told Eurogamer, "and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015's highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid 5: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians."

The fact that it's U.K. only and that the console's price has only recently been dropped to begin with leads me to believe they're probably going to keep this one temporary. That's only an educated guess, but any lower price point would seem pretty crazy this soon after launch.

£329.99 is about $440 right now, so obviously we can't work on direct conversion to guess--the console is only $349.99 bundled with a game right now in the U.S. That would only be a £240 system, which of course is not happening for a relatively new console. Either way, anyone living in the U.K. can get an Xbox One for a pretty low price, so grab one now if you're interested and this is in fact a temporary deal.

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