‘Pokemon GO’ Development Team Shares Important Update Post Reports of Game’s Waning Popularity

By Ritwik Roy , Updated Aug 26, 2016 03:32 PM EDT
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If reports are to be believed, "Pokemon GO" daily active users have declined by more than 10 million. The game is steadily losing users as well as popularity and industry analysts have provided multiple data-tracking reports to prove the stats.

Perhaps in damage-control mode, the "Pokemon GO" development team shared certain points on which they are working and assured that users will be excited to see some of the new features in future. As per the company's Facebook page, the game's development team has implemented a Pokemon Appraisal System that will allow trainers to learn more about "a Pokémon's attack and defense capabilities from their Team Leader (Candela, Blanche or Spark) to determine which of their Pokémon have the most potential for battle."

The team is also working on some pretty awesome "Pokemon GO" features that will be implemented in the game in near future. Minor bot fixes have been done.

"Pokemon GO's" Decline

In July, there were at least 45 million daily active users but in August it has tumbled down to only 30 million. According to Axiom Capital Management, "Pokemon GO" is losing the battle for mobile mindshare. Senior Analyst Victor Anthony said that enthusiasm about augmented reality gaming including "Pokemon GO" to improve Nintendo Co Ltd's financial performance sent shares soaring after the game launched in the US.

However now, data from Apptopia, SurveyMonkey and Sensor Tower shows "Pokemon GO" downloads, daily active users, time spent on the app per day and engagement are on a downward trend and well off their peaks, reports BloombergAnthony added that executives and investors at Instagram, Facebook, Snapchat, Twitter and Tinder are now breathing a sigh of relief.

If the decline in "Pokemon GO" numbers are consistent, that would be dangerous for the game's popularity and augmented reality gaming at large. Google Trends data is showing declining interest in augmented reality gaming whereas virtual reality's popularity remains high.

Niantic Labs has been vigorously updating "Pokemon GO," banning cheaters, botters and third-party apps that were using Niantic's live servers via security patches. Pokemon Go is set to be updated with Version 0.35.0 for Android and 1.5.0 for iOS soon.

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