Angry Birds: Star Wars Set Out to Hoth, Pink Bird Features as Princess Leia

Nov 29, 2012 09:15 AM EST | By Luke Caulfield

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  • Angry Birds Star Wars
  • (Rovio | Gamenguide.com)

After tearing through Tatooine, the Angry Birds are headed to the frozen ice planet of Hoth to take down some Bad piggie-style AT-AT's, with another bird getting a "Star Wars" makeover. Check it out below!

Anyone else note the Star Destroyer at the :26 mark?

Since it's release by RovioMobile in 2009, the original Angry Birds and all its additions have reached (cumulatively) over one billion downloads. Angry Birds has since branched out onto virtually everything with a screen, be it home consoles, PC's, e-readers, and so on, with new episodes and spin-offs, and now, even plush toys and a clothing line.||

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Last year, Rovio said it generated $106 million in revenue. About 30% of that came from licensing agreements and sales of merchandise like Commonwealth's plush toy line, as well as red-bird squeeze pillows, board games, and Halloween costumes. A true success story, Commonwealth now receives dozens of licensing offers from app developers each month.

It even has its own line of snacks, and the Angry Birds soft drink has managed to overtake both Coca-Cola and Pepsi in Rovio's homeland of Finland in terms of sales.

With this latest Star Wars tie-in serving to further the Rovio empire, the company is showing no signs of slowing down. Rovio has said it plans for Angry Birds to be "much bigger than Disney." Future plans even include a theme park, debit card, and more.

Angry Birds: Star Wars is out now for just about everything: on iOS, Android, Windows Phone, Kindle Fire, all your favorite Mac devices, PC & Windows.

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