Android Based Ouya Does Not Need To Compete With Xbox 720 Or PlayStation 4, According To CEO

Feb 05, 2013 08:15 AM EST | By Juan G. Rodriguez

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  • Ouya
  • (Ouya | Gamenguide.com) Android based console, the Ouya.

The Android based and Kickstarter funded Ouya console will be arriving at retailers nationwide this June for the price of $99 with controllers selling for $50.

In a recent interview with The Wall Street Journal, CEO Julie Uhrman confirmed the Android game consoles price, month of arrival and the retailers that will carry the console, which includes, Target, Amazon, GameStop, Best Buy and others. Both the console and controllers will be available for preorder starting on Tuesday Feb. 5.

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"The presale is going to be on dot com and we plan on rolling out in physical locations," Uhrman told the WSJ. March is the unveiling, when Kickstarter backers get their units and OUYA will be live for all our supporters. In April we will be delivering units from people purchasing, and June will be the official launch."

Uhrman admits that the controller's price tag is a bit high, but explains that the price is due to the inclusion of the controller's touchpad.

"The pricing is the same across the board: The console is $99.99, the standalone controller is $49.99," Uhrman said. "It's a premium price for a controller, but with the inclusion of the touchpad really makes it a premium in the marketplace."

The company plans to make sure its product is visible in the previously mentioned retailers.

"We want to support OUYA as best we can, both online and in physical retail, making sure there's visibility for the product, to see content and demo the box," Uhrman said. "Those are all conversations we're having with retailers. Retail partners of this size don't just jump into business with every company that has something to sell. We're providing something that has responded so well to gamers and developers."

The company hasn't announced its launch day lineup for video games and Uhrman says, a large amount titles and Ouya exclusives, but didn't give a specific number.

"We haven't made any significant announcements for our line-up for our launch in June or our unveiling," Uhrman said. "We have about half a dozen to a dozen community sites with lists of as long as 200 titles coming to OUYA. We feel we'll have a large suite of titles and titles from developers that are exclusive to OUYA."

The Ouya CEO also addressed Sony and Microsoft's upcoming next generation of consoles and said that the Ouya will carve out its own niche in the industry.

"We don't need to beat Xbox or Sony or any console that enters the marketplace, we need to carve out our own niche," Uhrman said. "OUYA offers a very different value proposition to the gaming you can currently experience. It's a box designed specifically for the television that leverages the screen, we support 3D gaming, HD, we support the controller, we added a touchpad to the controller. The kind of content you'll see on OUYA, it'll be inventive and creative and has never been on the television."

You can check out the rest of the interview here on The Wall Street Journal. Check out the what analast are saying about the Wii U's future here. Let us know what you think about the Ouya gaming console in our comment section below...

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