Samsung's Latest Messenger May Pave Its Way to A More Advanced Way of Sending Messages

By Kevin Panganiban , Updated Nov 21, 2016 07:48 PM EST

Samsung has recently announced that it will be acquiring NewNet Communication Technologies which specializes in Rich Communications Services or RCS. This may actually help pave its way for the Korean tech giant to start developing its own latest messenger that may even surpass that of Apple's iMessage.NewNet Communications Technologies or also known as NewNet Canada provides services and builds infrastructures for RCS which can be considered as the next generation of SMS text messaging.

According to Samsung, consumers will benefit from an advanced messaging experience with features such as enhanced calling, group chat, and the ability to easily share and transfer large files including multimedia and high-resolution photos. However, unlike other messaging apps in the market, users will be able to communicate on any network, with an RCS-enabled device as well as SMS-only devices.

Samsung still hasn't released any announcements on its plans on providing any future messaging service that will be integrated into its devices. However, a lot of consumers believe that by doing so will directly compete with some of their competitors. The last time that Samsung attempted to create its own messaging platform was back in 2011 with ChatOn. The messaging platform is preinstalled on all Galaxy tablets and smartphones and was also made available for Android, Windows, and iOS devices. However, the messaging service did not really made a splash  and was then discontinued the year after.

Samsung has yet to clarify its plans with NewNet Canada and will still continue to operate on its own under Gavin Murphy and Brent Newsome. It will function as a wholly-owned company of Samsung Electronics Canada, Inc. However, Samsung recently announced its plans to acquire audio systems maker Harman for at least $8 billion, International Business Times reported

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