Mattel's American Girl Introduces New Characters To Promote Diversity; Logan Everett Company's First-Ever Boy Doll A Musician
American Girl, a company owned by mattel, is releasing Logan Everett. The company's first-ever boy character wears gray jeans and t-shirt topped by plaid shirt. As a musician, he comes with a drum set, but sharing the limelight with another character Tenney Grant who is a Nashville rising star.
American Girl Introduces New 3 Girls, 1 Boy Characters
The new characters aim to promote diversity in the American Girl collection. Aside from Tenney and Logan, the company is also releasing a half Korean, half American character named Z Yang as well as a Hawaiian girl Nanea. According to a press release, these dolls will be sold for $115 each; however, will come with a book.
On top of American Girl's diversity promotion, the release of more contemporary stories and characters is also to establish more avenues for girls to build their interests on. The company foresees that it is not impossible to encourage girls to be open-minded through connecting with compelling, smart, and aspirational characters.
Together with the existing characters, all of the beautiful American Girl characters will be 18 inches tall, bearing unique accessories and outfits, American Girl reported. Each of them will also be paired with different content forms that will tell their original stories through books, apps, web series, and online videos.
American Girl Characters Kick-Off Feb. 16
To kick-off release, the newest character Tenney will be met by the company's fans. The character is a songwriter, who has curly long blonde hair and brown eyes. She will also be packed with an outfit that perfectly reflects Tenney's artistic side, as well as a book to reveal her personal story.
Tenney will also have a Taylor GS Mini guitar, which could play three songs. A two-sided stage accessory equipped with microphone, amp, and working spotlights. A dressing room will also come with her that has at least 40 pieces of attires.
Mattel Partners With Alibaba
On Tuesday, Feb. 14, Mattel's shares slightly rose after the announcement that it has partnered with Alibaba. At the closing of stocks, it was at $25.69 post 3 percent loss from what it gained early in the day, CNBC reported.
Mattel, which includes Fisher-Price, Hot Wheels, and Barbie, will now arrive to Chinese consumers through Alibaba. Watch the newest American Girl's new characters here: