Wii U Marketing Fails Turn Into Brilliance 5 Years Later For Upcoming Nintendo Switch

By Mia P. , Updated Feb 15, 2017 11:36 PM EST

The Wii U marketing strategies may be remembered as one of the most epic fails of all time. Apparently, the Wii U announcement back then confused gamers and critics alike as to whether it was an accessory or a console. By contrast, the Nintendo Switch that is slated to make an appearance in the market soon, clearly learned from the Wii U failure and sports a brilliant marketing plan 5 years after the Wii U was released in the market.

Nintendo Switch Makes It Clear Where Wii U Did Not

When the Wii U was announced back at the E3 event in 2011, the Nintendo America boss Reggie Fils-Aime talked about a new controller. However, the revelation was confusing as to whether the Wii U was an add-on for the Wii or perhaps a new accessory or a new console. It was not until the Wii U was launched and got tested that players understood that it was really a new console.

To add to the confusion, the video following the announcement revealed a console looking exactly like a Wii with the words New Controller appearing over and over again on the short video. Apparently, the advertisement was criticized for looking like it was promoting a new accessory rather than a console. By contrast, the Nintendo Switch reveal trailer makes it clear in 30 seconds what the system actually is as well as its uniqueness, Kotaku reported.

THQ Nordic Confirm "Darksiders: Warmasters" for Wii

In other news, rumors have been circulating that the Wii U version of the "Darksiders: Warmastered" will be cancelled. However, THQ Nordic revealed that while optimizing the game for the Wii U is a tough task, the game is still expected to be released on the Wii U. The team further noted that they did not want to release a broken port, Destructoid reported.

Wii U version release date however is yet to be revealed. In addition, rumor has it that THQ Nordic may also be working on a Switch version. It is expected that the game would pair well with "Darksiders 2" on the Wii U. Watch the Wii U announcement trailer at the E3 2011 here:


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