Remember how Pokémon Go encouraged us all to walk more? The latest endeavor from the company behind the popular brand might push players to go to bed early.
The Pokémon Company unveiled several upcoming projects for its Pokémon brand during a press conference Thursday, including a gaming app called Pokémon Sleep.
Although the company didn't detail exactly how the app will work, Pokémon Sleep's gameplay will rely on how much time players spend sleeping and when they wake up.
The app is part of a plan "to turn sleeping into entertainment," said The Pokémon Company in a statement.
