According to the most recent US government census, there were over half a million applications for registering new businesses in the US in the last quarter of 2021. This shows great signs of a good trajectory towards a healing economy. Clearly, Americans are ready to take their entrepreneurial ideas to the next level.
But what does it take to make it a success? Great brand building starts with having a unique business name.
Brainstorming a Unique Business Name
What's in a name? Well, everything! Some of the biggest brands are recognized globally because they're catchy. Shorter, easy-to-pronounce names are always best, and the more creative they are, the more memorable they will be for your potential customer. Overall, the main thing to remember is that your business name needs to be relevant to the product and/or experience that you want your clients to have.
Some techniques you can use to get your creative juices flowing include off-the-cuff brainstorming where you write down the first 5 names you think of off the top of your head, then choose the best one and check if it's available. Visualization also helps a lot; if you imagine yourself as a customer in your shop, what words would you use to describe the products on the shelves or the atmosphere in the store? Word associations, freewriting, personal experiences, rhymes, acronyms, and synonyms all help with the brand name discovery process. A mind map can also be super helpful.
However, not everyone is as creative, and luckily there are resources that can help with the process. One such online resource is the TRUiC Business Name Generator is an advanced AI tool that uses the latest technology. This website can actually create a new business name, brand, or company name for you.
Using the TRUiC Brand Name Generator
To start generating business names in three easy steps:
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Visit the TRUiC site and simply input at least 2 of your favorite keywords that describe the products, business ideas, and/or ethos of your new brand.
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Select the industry and add a location. Adding locations is best practice if your new business will be targeting customers in your area, but you can leave it blank if you are going national.
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TRUiC will generate hundreds of relevant, pertinent, and creative results for you to look through and pick your favorite!
The great thing about using a name generator is that you can see the availability of your preferred names immediately, and ones like TRUiC focus on your privacy so that all your searches are for your eyes only and are never publicly recorded.
Registering your business in the US
Now that the brand name generator has helped you pick a great business name and has verified its availability, you will need to register your new business. There are a couple of steps you will need to get through before you're A-away: First, make sure you want your legal business entity to be the same name as the actual brand, and that it is available in your state. If they are going to be under separate names, you will need to file a DBA, which means 'doing business as.'
Secondly, verify the originality of your business name by doing a US Federal Trademark Search and a domain name availability search. If there are no complications with your chosen brand and business name, you will then be ready to register.
Each state in the US has its own set of rules and regulations for every type of business - be it an LLC, a corporation, an S corporation, a sole proprietorship, or a general partnership. There are many helpful resources on the web for this task, and it is recommended that you read up on all of the above before you register.
After registration, you are ready to start your entrepreneurial journey. To successfully launch your brand, follow a sound business plan. To really make a difference in the up-and-coming entrepreneurial boom in the US economy, you can hire a professional to help you with marketing and brand building, or find online resources like the TRUiC site to help you with every step of the way.
