'Watch Dogs' Sales: The Free-Roaming Hacking Game Posts Best First Day Numbers In Ubisoft's History

By Matthew Buzzi , Updated May 28, 2014 06:41 PM EDT
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The much-hyped release of Watch Dogs has seemingly lived up to the anticipation from the publisher's perspective: Ubisoft announced that the free-roaming hacking game has had the best-selling first 24 hours of any title in the company's history.

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While Ubisoft stops short of mentioning the number of copies sold in the statement on its blog, becoming the best-selling first day game of a publisher whose properties also include Assassin's Creed and Splinter Cell is an impressive feat for Watch Dogs.

"I once said that the buzz around Watch Dogs was driven by the incredible passion of our early fans," says Ubisoft Montreal Creative Director Jonathan Morin. "Today we broke the record for the biggest first day sales in Ubisoft history. I can never say it enough: thank you everyone! We love you all for your passion and your creativity."

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It's disappointing that Ubisoft did not provide the number of units moved, perhaps wishing to avoid comparisons franchises from other developers (I'm looking at you, Rockstar), but it's good news for the team and undoubtedly large budget poured into the title. Ubisoft worked on Watch Dogs for five years with the new Disrupt engine, and always meant it to be one of the first next-gen experiences. The rest of Ubisoft is proud of the Montreal studio's work, including CEO Yves Guillemont.

"Watch Dogs is an amazing achievement and our teams should be proud that the creativity, innovation and long hours they invested in making this game are paying off," said Guillemot. "It's great to see so many customers enjoy playing the game, and it shows that Watch Dogs has cracked the code for developing a new blockbuster IP and a thoroughly new-gen experience."

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