'Red Dead Redemption 2' Likely On The Way, Publisher Views Series As An 'Obvious Permanent Franchise'

By Matthew Buzzi , Updated May 30, 2014 01:34 PM EDT
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Rockstar's Red Dead Redemption was both a commercial and critical hit, which is why many are surprised there has been no word on a sequel or new entry into the franchise since its release and DLC in 2010. It sounds like publisher Take-Two, however, has the property firmly in its plans.

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As reported by Gamespot, recent comments by Take-Two's Strauss Zelnick at an analyst conference describe the Read Dead property as an obvious "permanent franchise", the same way they view brands like Grand Theft Auto and Borderlands.

With the franchises in that category, Take-Two does not want to oversaturate the market like some major publishers do with their biggest and most successful properties. It's not the first time Red Dead has been referred to as permanent, either, listing the series as such in an investor call last summer. Given this, you can probably put aside any worries that a sequel is not forthcoming.

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 "The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more," Zelnick said. "So our selective approach, which we've taken since '07 I think has paid off.

"Now, we have gotten more by taking that approach; we've launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent."

"I pretty much know the ones that I can assure you are permanent. It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others," Zelnick added.

"But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."

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