Nike Builds LED Basketball Court To Help Kobe Bryant Teach The Game, Includes Virtual Training Programs

By Barry Eitel , Updated Aug 20, 2014 05:24 PM EDT
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Nike created an interactive LED basketball court in Shanghai to help NBA star Kobe Bryant teach aspiring Chinese basketball players. The court features motion-tracking and reactive visuals, accumulating in some truly amazing graphical feats.

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The flashy court has the unquestionably cool name "The House of Mamba" and is connected to Nike's RISE campaign in China, which is aimed at bringing homegrown American basketball to the youth of China. Players are competing for a chance to play at Nike's World Basketball Festival in Barcelona, Spain next month. The court was built to help train.

The LED court has an educational element tied to its breathtaking visuals. Bryant created a training program using the court. It can display drills marked out by Bryant in real life as well record and suggest moves for players.

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The court can display the classic court demarcations, too, although it can overlay those over a rainbow of colors. When not used for games, the LED floor can display pretty much anything-the imagination is the limit for colors and graphics.

Of course, the most obvious use of a court like this state-side would be as blank canvas for advertising. An ad covering the entire floor would reach far more eyeballs than a dinky image on the side of the court. Hopefully the sparkly Nike swooshes won't distract the players too much when this technology inevitably moves over here.

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