Destiny Sales: More Than $500 Milllion Sold To Retailers On Day One, Biggest New Franchise Launch In History

By Matthew Buzzi , Updated Sep 10, 2014 11:41 AM EDT
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Activision has announced that it has sold more than $500 million of Destiny to retail stores and first parties on the first day of launch alone.

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While selling to stores is not the same as moving every one of those copies to consumers, it's fairly reasonable to conclude that Destiny has a bright commercial future ahead.

According to publisher Activision, Bungie's online shooter is the biggest new franchise launch ever, and highest-selling day one digital console release in history.

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"Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Eric Hirshberg, CEO of Activision Publishing. "We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision's next billion dollar brand.

"Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie."

The $500 million figure in particular is significant, as it matches the budget spent on marketing and development of the title, which raised some eyebrows when revealed earlier this year. The publisher

"This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world," said Bobby Kotick, CEO of Activision Blizzard. "The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up."

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