Pewdiepie Leaving YouTube? Famous Streamer Discusses Google's Ad Sharing, Possibly Starting His Own Network
YouTube streamer Pewdiepie has made millions of dollars through videos on his channel, but he may be seeking an alternative solution to Google's site that will let him and other streamers keep more of the money they generate.
Felix "Pewdiepie" Kjellberg's channel has more than 30 million subscribers, and the Swede's videos have totaled more than 6 billion views. As reported earlier this year, all of this YouTube content has added up to more than $4 million annually for him--but he seems to be exploring other options nonetheless.
"Google takes 45 percent of their ads, then the network takes 50 percent of theirs, that doesn't leave that much money in the end," Kjellberg said in an interview with Swedish magazine Icon. "And it's still the YouTuber who has produced, financed and made all the material on his or her own. The networks don't do anything."
"There is really no good reason to sign all the money over to them. Some people who live in Los Angeles and want to make skits can borrow studios and equipment, but people like myself don't need that."
Kjellberg has already made quite a bit on YouTube, it's true, but his argument about needing the network (and it subsequently taking a large cut) is difficult to deny. His solution seems to be a new network currently in the works which he would help lead, but he's remaining vague on the topic for now.
"I'd rather not talk too much about it. I'm in touch with a couple of people who I think would be so right for this. I'm eager to get it all up and running. So far, all the networks have been managed in such an incredibly poor way, it's embarrassing really. I'd like to help other YouTubers."