If the trailer for Wreck-It Ralph made you think, "I could spend hours playing that," then there's some great news in store for you; less so if you have a job or work to do.
Disney updated the main site for Ralph with the option to play the fictional Fix It Felix, Jr. online. The flash game's a straight ahead 8-bit scroller, as you ascend the building as Felix,Jr and fix the broken windows while avoding the bricks that Ralph throws your way, speeding up with each floor. Pies restore your health and ducks threaten you as the levels go on. In fact, you could keep playing the game for hours, as it's pretty easy to game how Ralph reacts. But those damn ducks always seem to sandwich Felix in around the seventh or eighth level.
The game's release is on the heels of Disney's viral marketing, as the following flyer was thrown around E3 last week:
The kind folks over at Reddit found this and even go into the possible joke about Fix-It's developer, Tobikomi, as Redditor nruticate comments, "The Japanese term "Tobikomi" roughly translates to "delving into" or "jumping into", presumably a reference to Ralph jumping around from game to game. Pretty cool!"
Each passing day we're growing more and more enthralled with Wreck-It Ralph and the possible nostalgia bombs it'll drop in November. It's also a weird coincidence that the last time Disney pushed a viral marketing campaign so hard, it was for Tron: Legacy and Flynn's Arcade at 2010's San Diego Comic-Con. Instead, it was the D23 expo last August where IGN caught site of the promotional arcade cabinet being used in the photo above. Maybe we'll get another travelling caravan of video game cabinets at San Diego this year? Or spark an 8-bit revival?
Let's just hope, like the game says, Felix will fix all our broken fears of not getting that.
