There are talks that the iconic Motorola Razr Wll be making a return in 2016. Motorola is set to introduce new devices at the Lenovo Tech World event, which may include a new and improved Motorola Razr.
The famous clamshell phone initially launched in the mid-2000s. It was well-received by users because of its high quality features and stylish design. The Motorola Razr gradually moved in the background as smartphones began to dominate the industry.
A new video by Motorola Mobility suggested that the Motorola Razr may be coming back. The clip showed American high school students using the flip phone and texting messages. The date "06.09.16" was presented, suggesting that more details about the Motorola Razr may be shared at the Lenovo event, which happens on the same date in the video.
"Flip back to the (Motorola) Razr days of yesteryear and get ready for the future," stated the video description.
According to TechPortal, the original Motorola Razr was released in 2004, eventually selling over 130 million units in the next four years. Aside from its stylish appearance, the phone also had great features that made it competitive against other popular brands at the time. The Motorola Razr was a hit among teenagers, which may also be the reason why the company featured high school students in the nostalgic video.
AsiaOne wrote that the Motorola Razr had two special design features. First, it had a clamshell design. Second, it was very thin compared to other phones in its time, earning it its "Razr" name. It had a 3-inch screen and decent storage space and speed. If a 2016 version of the Motorola Razr actually launches, it may still showcase the flip and thin design, as well as smartphone capabilities.
Motorola actually used a similar selling approach in 2012 when it introduced the Droid Razr. However, the units did not do very well in the market. After the company was acquired by Lenovo, they might have a more effective marketing strategy for the new Motorola Razr. The company has to determine how the phone can fare well in the age of massive touchscreens. Perhaps including a touchscreen on the device may significantly help draw more potential users, or they may consider the Motorola Razr as a handy secondary phone.
More updates and details on the new Motorola Razr are expected at the Lenovo Tech World event in San Francisco on June 9, 2016.
