Disney Delays 'Infinity' To August

By Kamau High , Updated Mar 14, 2013 06:30 AM EDT
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Looks like we'll have to wait a little longer for Disney's upcoming sandbox toy game 'Infinity.' The game, originally set to come out in June, is getting pushed back to late August, says The New York Times.

The game will hit store shelves on August 18 in North America and August 20 in Europe. The changing date also means 'Infinity' will no longer come out alongside Pixar's 'Monster University,' and opportunity to cross-promote Disney surely regrets losing.

Disney says the move comes in response to retailers wanting the title closer to the all important holiday selling season. "The date became an issue in terms of them [retailers] asking, 'Is there a better opportunity here?' " John Pleasants, co-president of Disney Interactive, tells the Times.

The move also puts 'Infinity' closer to the next release of Activision Blizzard's 'Skylanders', which is set for this Fall. 'Skylanders' set the template for pairing action figures that interact with video games. 'Skylanders' has generated over $1 billion in sales since coming out in 2011. Unsurprisingly, Disney wants in on that action.

Pleasants insists the game is close to finish and the additional time will give the company a chance to add to the game. "We could deliver in June if we wanted to," Pleasants, tells the Times, adding: "Will a two-month timing change help us? Sure, of course. It gives us a little more time to add bells and whistles and make sure it really sings and pops." 

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