Microsoft CEO Admits That They Have Missed Out On The Mobile Phone Market

By Cores Grace Malaay , Updated Oct 26, 2016 11:18 AM EDT
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The term Windows always rings a bell to computer literate individuals. While it's a fact that computers have been rising in modern day era, mobile phones are also rising in popularity in the technology industry.

Windows has been one of Microsoft's bandwagon products and its continued spectrum of services delivered especially in today's technology. They may have missed out on mobile, but it isn't out of business just yet, thanks to Windows Phone OS and its niche brand of Windows phones.

In fact, Windows Phone still has less than one percent share in the global smartphone market, reports Mashable Asia. "We clearly missed the mobile phone, there's no question. Our goal now is to make sure we grow new categories", said CEO Satya Nadella at the opening dinner for the Wall Street Journal's WSJD Live conference on Monday, Oct. 24.

Nadella also said that his company won't make the same mistake again with augmented and virtual reality. Still, augmented reality is important for the company's future growth. Microsoft's variety of service will continue to diversify.

"We have devices which are phones today but the place where we are focused on, given where the market is, is what the unique thing that our phone can do. We have a phone that in fact can replace your PC, the same way we have a tablet that can replace your laptop. Those are the categories that we want to go create," Nadella explained.

Nadella highlighted the missed opportunity for Microsoft to integrate computer and mobile phone functionality. "If anything, the lesson learned for us, was thinking of PC as the hub for all things for all time to come. It was perhaps one of the bigger mistakes we made," he reflected. He also added that he always tries to stay "in the hunt for the next high volume category."

Microsoft Corporation is an American multinational technology company headquartered in Redmond, Washington founded by Bill Gates and Paul Allen on April 4, 1975. The company develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.

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