Warner Bros. Triumphs in Acquisition of Machinima, the Gaming and Fandom-Related Online Company
Warner Bros. Recently announced that it is acquiring Machinima, the online company best known for its gaming and fandom-related videos. Machinima will be on board with Warner Bros. Digital Networks which is a division committed to creating the company's digital and top-of-the-line video services.
Machinima offers to provide an archive of gaming performance and access to the look and feel of software and hardware that might have become unavailable or even outdated for game studies. It has more than 12 million YouTube subscribers and over 220,000 on Twitch, according to The Verge.
In the long run, Machinima's content will be given to AT&T following Warner Bros. full control of the company. AT&T has been frantic in delivering content to young viewers which acquired Time Warner for $85.4 billion which also owns Warner Bros.
Deadline obtained a statement from Warner Bros. Digital Networks division president Craig Hunegs, who said that Machinima's acquisition certainly makes sense because they were reaching for the same audience but through different venues. "Machinima also produces great, high-quality content for their community and together we can create an even more compelling experience and do some really exciting things involving our key franchises. This acquisition is another meaningful move forward as Warner Bros. develops more direct relationships with our consumers," said Hunegs.
In the past, Warner Bros. has partnered with Machinima in creating exclusive content for the YouTube channel including "Mortal Kombat: Legacy" and "Justice League: Gods and Monsters Chronicles." In March 2014, the company invested $18 million into Machinima.
Warner Bros. Entertainment Inc. often referred to as Warner Bros. Pictures, Warner Bros., Warner Brothers and also shortened to WB, is an American entertainment company and a division of Time Warner, headquartered in Burbank, California. Warner Bros. is a member of the Motion Picture Association of America.
The company's name originates from the four founding Warner brothers born Wonskolaser or Wonsal before Anglicization; Harry, Albert, Sam and Jack Warner.