Trying to make use of available technology, Domino's has tried delivering pizza using a drone. The first successful delivery was done in New Zealand last Wednesday.
The pizza company partnered with Flirtey, a delivery service in the said country, to fly the first pizza to a customer in Whangaparaoa, New Zealand. Domino's Group CEO Don Meij said this move is the company's effort to deliver fast delivery service to its customers.
Hot off the oven
"We believe drone delivery will be an essential component of our pizza deliveries, so even more customers can receive the freshest, hottest pizza we can offer," he added in a statement. "I am proud of this partnership that has not only delivered this momentous event, but is leading the world for this important technology."
As for the process of delivery, the pizza is placed inside a box which is connected to the drone. The drone will then transport the fresh and hot pizza to the home of the customer but those who will avail the service should make sure enough space will be available for the drone to drop the pizza.
Why New Zealand?
The pizza chain reportedly chose New Zealand for its pilot testing of the drone deliveries because the regulations are not very strict. For its part, Flirtey also wanted to make drone deliveries known in the country as well as using the flying gadget for emergency situations.
Residents of New Zealand who are excited for this delivery service should not keep their hopes high as it will be initially available for residents who live 1.5 kilometers away from the Domino's store in Whangaparaoa store. The company said it is planning to expand the drone delivery to other stores and areas in the country.
Domino's is also positive that this will create more jobs for the residents of the country. What do you think of this drone delivery initiative?
