Activision will support Nintendo’s Wii U regardless of ‘hardware hits and misses in the past’

Nintendo isn't even doing half the business it expected to do in the start of the year, following some not-so-popular previously released consoles and a few thoughtless business decisions. However, the company could take heart in the fact that it has dedicated support from a big name in the industry – Activision.

Activision Publishing CEO Eric Hirshberg, in a recent interview, has confirmed that Activision will continue supporting Nintendo’s Wii U. He also pointed out as to how important it is for the industry to support itself.

"Nintendo has been a great partner for us. It's had hardware hits and misses in the past, but it has always found ways to remain completely relevant. It has some of the best game-makers in the world, and I wouldn't count them out," Hirshberg stated.

Hirshberg accepted that the Wii U's performance is currently below par, but he made it quite clear that he wants to help the system sell and grow overall.

"Nintendo is a very successful company but obviously having a rough go with the Wii U launch thus far. I'm sure Nintendo and the rest of the industry wanted a different result for the Wii U, but if we can add to the appeal of the platform then we absolutely will," he told CVG in an interview.

“I want all of the great games in this industry to succeed because more people will be playing games and that's better for all of us.”

The new revelation on this matter from Hirshberg comes after Bethesda's marketing chief Pete Hines stated that Nintendo can only blame itself for the current lack of third-party titles on the Wii U.

"The time for convincing publishers and developers to support Wii U has long passed," Hines stated on the latest episode of Gametrailers' Bonus Round.

"The box is out. You have to do what Sony and Microsoft have been doing with us for a long time. It's not that every time we met with them we got all the answers that we wanted, but they involved us very early on, talking to folks like Bethesda and Gearbox, saying, 'Here's what we're doing, here's what we're planning, here's how we think it's going to work,' to hear what we thought, from our tech guys, and from an experience standpoint."

Nintendo, until now, has struggled to convince third-parties developers to support Wii U, and has also lost support of major publishers such as EA.

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