Nintendo Update: CEO Reggie Fils-Aime Revealed Reasons Why Nintendo Ventures to Mobile Game; Promoting the ‘Super Mario Run’ Taxing?
Nintendo's President Reggie Fils-Aime said that the company wasn't keen on developing mobile games such as the "Super Mario Run." Over the past years, it has already been predicted that smartphones were going to be a big hit. And so is the developers of PC game and consoles are slowly switching and decided to give the mobile platform a chance.
Despite all the changes other company does, Nintendo remained not to be part of it but years after, Nintendo released Miitomo and "Pokemon Go" and both received much success. Now, the Kyoto-based company is now launching its "Super Mario Run" with a premium price tag.
Nintendo's President Reggie Fils-Aime said that the company wasn't keen on developing mobile games cause the company's revenue was generated enough by its portable gaming divisions. The company firmly believed that the tablets and smartphones and other gadgets are just competing with handheld consoles, but guess the president see how largely profitable it was to launch its game into the mobile platform.
As per Android Headlines, Fils-Aime observed that the mobile games were starting to make a big break in mainstream especially in the continents like the South America and Europe where Nintendo's console business was not a big hit and doesn't have a market presence. Nintendo's executive then explained that the markets like Brazil have an incredibly high import taxes which could pinpoint the fact that the console gaming is far more expensive for the buyer.
After the close observation, the company then decided to venture and change along with the other companies and grab the opportunity. There are no limitations on mobile games and this situation, make Nintendo capitalized its popular IPs now, like the Pokemon, Animal Crossing, Fire Emblem and Super Mario Run, which all will be available on tablets and smartphones by March, Bloomberg has reported.
Recently, the TV personality, Jimmy Fallon nearly exploded on air as the president of Nintendo of America brought Jimmy a demo of the company's another upcoming mobile game, "Super Mario Run."