Samsung Launching 'Level' Audio Product Line, Combating Apple's Beats With High-End, Stylish Headphones

By Matthew Buzzi , Updated Jul 16, 2014 09:59 PM EDT
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Samsung is launching its own brand of high-end headphones, opening up another battlefield on which to combat Apple and its newly acquired Beats products.

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The Level line, introduced in the spring, will be available on Gilt tomorrow, and offers a range of products with varying features and price points. The costs range from $149.99 for the in-ear headphones to $349.99 for the high-end pair.

Level Over, the $350 product pictured above, is the most expensive of the bunch, featuring Bluetooth with active noise cancellation, NFC pairing, and a "powerful, clear, sharp sound" according to Samsung. They can also be plugged in with a detachable cable.

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The Level Over pair boasts technology that "prevents resonance between the vibration plate and the frame, avoiding unnecessary booming and helping to provide the original sound". You can also control volume and navigate tracks using the Smart Control Technology on the side of the headphones, which also allows you to answer and end calls.

The midrange Level On is a foldable, wired pair of headphones priced at $179.99 that doesn't offer Bluetooth or touch controls. The least expensive headphone in the line is the Level In, the earbuds that will still run you $149.99, presumably priced at such an amount for what Samsung calls "clear sound separation and rich, natural sound quality".

In addition to the wearable audio electronics, Samsung is also launching a Bluetooth speaker in the same vein as Logitech's UE Boom and Bose's SoundLink Mini. The Level Box is slightly less expensive at $169.99, but doesn't seem to boast any particular features that differentiate it from the pack. There's a lot of competition in the audio field and Beats has an extremely strong brand as far as pricey headphones are concerned--Samsung certainly has its work cut out if the Korean company plans to take some of the market from Apple.

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