'Dark Knight Rises' Mimics 'Mad Men' and 'Hunger Game's Video Game Marketing

By , Updated Apr 07, 2012 02:19 PM EDT

Successful openings for "The Hunger Games" film and AMC's "Mad Men" TV series were thanks in part to its marketing campaigns through video games.

This year's most anticipated film "The Dark Knight Rises" may consider riding the coat tails of video game marketing.  Development company "Gameloft" released a list of 2012 mobile game apps that are in development and included  was one for Batman's upcoming movie.

Both "The Hunger Games" and "Mad Men" shows were already well received before its debut, but the addition of a video game boosted marketing efforts.

The Dark Knight Rises sits in a similar position with fans waiting in anticipation for the final chapter of director Christopher Nolan's Batman trilogy.  Whether it be 8-bit, 16-bit, or fully rendered in 3-D, adding a video game element could do wonders in marketing for the much hyped film.

Rumors from the UK site MCV spoke about a possible video game adaptation for The Dark Knight Rises. It may come as a full retail release from Warner Bros.   Fans are hoping that the latest adaptation will not follow in the footsteps of previous Batman titles. "  Batman Begins" the video game did not meet expectations and "The Dark Knight" disbanded its developments before a game was even released. No official word or confirmations have emerged.

Prior to The Hunger Game's movie debut, Lionsgate collaborated with the creators of Canabalt to release a 16-bit retro style Apple iOS game featuring heroine Katniss Everdeen.

"Hunger Games: Girl on Fire" currently is the second most downloaded app in iPhone's Top Free Apps category.  The movie currently raked in $152.5 million over the weekend and became third highest opening ever.

AMC's "Mad Men," also promoted their own YouTube video game thanks to the developers from the Fine Bros. Players control Don Draper, the smooth taking cigarette smoking  pitchman, as he talks his way to rescuing the ad firm Sterling Cooper Draper Pryce. Based on the player's decisions, Draper will end up in one of three possible conclusions.

According to AMC networks, the show's premiere weekend drew in 3.5 million watchers.  Compared with season four's premiered, the latest viewership increased by 21%

AMC network says the premiere telecast drew 3.5 million viewers. This marks a 21 percent growth over season four's premiere.

Much potential awaits if the Batman franchises decide to push through with more video game releases.  The recent string of Batman games have proven to be successful. 

Developed by Rocksteady Games,  "Batman: Arkham City" won best Action Game of the Year at the 2012 "British Academy of Film and Television Arts" awards in London.  The company's previous title, "Batman: Arkham Asylum," won BAFTA's game of the year in 2010.  The "Batman Arkham City Lockdown" mobile game for iOS has also been a popular hit.

Check out Screenshots from:  Batman: Arkham City, Batman Arkham City Lockdown, The Hunger Games, and Mad Men.  Click "START" to begin.


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