The recent launch of the newest "Call of Duty" went as down as 48.5 percent in comparison to its last year's game version. "Call of Duty: Infinite Warfare" is the latest game from the 'Call of Duty' series. The game had massive expectations given its huge marketing push. But for some reasons, the number of 'UK sales' is not what was expected."Call of Duty: Infinite Warfare" and Blops 3 were both launched last Friday, November 4th. Also, both games had their own marketing push. But coincidentally, both games only sold half if compared to its predecessors.
However, far from calling the "Call of Duty: Infinite Warfare" a flop, its sci-fi shooter gameplay was still considered as this year's second- largest game launch in the UK- which is just a second behind "FIFA 2017". But what are the factors that might have caused its sales drop?"Call of Duty: Infinite Warfare" was launched without an "Xbox 360" or "PlayStation 3" editions, if compared to "Call of Duty: Black Ops 3". However, this would not explain the "UK sales" drop of almost 50 percent.
According to "Activision", it was expected that "Call of Duty: Infinite Warfare" would sell less than "Call of Duty Black Ops 3" as it was a new sub-brand, compared to "Call of Duty's" franchise return over a year ago.This might have had an effect on its sales, given that "Call of Duty: Black Ops" is considered to be the biggest sub-brand for the entire game series.
Several COD players have yet to show the same interest in the "Call of Duty: Infinite Warfare's" gameplay. Meanwhile, other avid fans were quick to criticize "Activision's" move to bundle "Modern Warfare Remastered" with the premium "Infinite Warfare" editions.Another factor that may have affected its sale is the "Call of Duty: Infinite Warfare's" unpopular unveiling this year.
