The Under Armour Curry 3 campaign continues to showcase with new looks at anticipated designs due to be available before the year ends. The "Magi" embodies the brand's Christmas edition release for Stephen Curry's third signature silhouette.
No specifics yet about the shoe's nickname have been revealed given the nature of these leaked images even the exact release date hasn't been confirmed, bit fans can expect to see the Curry 3 "Magi" launch just before Christmas Day according to reports. It wouldn't be a surprise though to see Stephen "The Baby-Faced Assassin" Curry gear up a pair on Christmas Day when Golden State Warriors meet the Cleveland Cavaliers lead by LeBron James in the NBA Finals rematch.
Under Armour Curry 3 "Magi" Design
"This shoe wasn't built for the college kid who dribbled his little-known school through the NCAA tournament. It wasn't created for the man who helped revive a storied franchise, winning the team's first championship after four decades," cites the Under Armour's website. "It wasn't built for a lone season, a monumental league-record of 72 wins and an undisputed MVP award- only to come up short in the finals. That is all in the past. This shoe was made for what comes next."
Under Armour Curry 3 "Magi" Special Features
A new technology called the Threadborne formed by Under Armour is the material used for parachutes. This is the paracord, a tough piece of material at the equipment's core. The Curry 3 arises complete with the latest technological advances from UA, specifically in fabric technology by the Threadborne process. Within the weave construction of paracord, the company discovered highly durable yarns and in turn recreated them into fabric- braided threads wrapped around a corded panel to provide unequalled lightweight directional strength and support, writes the Highsnobiety.
Additionally, the Curry 3 brags about the Meta-Wing that lines the heel to explicitly support the subtalor joint, aside from the Herringbone Tractrion and the brand's patented Charged Cushioning system. According to the brand, "The Curry 3 is the physical exhibition of what the league's most illustrious player can do next in a basketball shoe."
This burgundy and gold Under Armour Curry 3 is priced at $140. While the details surrounding this model has yet to be officially unveiled, it seems that it'll be inspired by the Christmas Story in the Bible. A possible link to the God's gifting Curry with his basketball abilities.