Skylanders Trap Team News: Characters Coming To A Breakfast Cereal Near You As Part Of New Campaign

By Steve Buja , Updated Feb 09, 2015 09:57 AM EST

Hey parents, are you tired of all those damn Skylanders figures flung about the house? Are you worried that your precious little one will never stop wearing that Skylanders costume? Do you also think he, or she, eats too much sugar? Then I have some bad news for you.

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Skylanders is coming to breakfast cereal.

In honor of the annual International Toy Fair this weekend, starting this Saturday parents - or rather, kids - can check out special marked boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese's Puffs, Trix, Lucky Charms and more for Skylanders Skystone packs. "There are four sets of Skylanders Skystones to collect, and each set contains 10 cards, two of which are ultra-powerful "boss" villain cards that will unlock exclusive content in the free Skylanders Collection Vault app. Skylanders Skystones is a popular head-to-head mini-game found in Skylanders Trap Team and other previous Skylanders games."

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It's a parent's worst nightmare: your kids are going to be playing with their food. But at least they're eating breakfast, right? Well, if you count hopping em up on sugar and letting them loose on the world 'breakfast' then sure.

"We're excited to extend our relationships with General Mills and Crayola for yet another year," said Ashley Maidy, vice president of global licensing and partnerships at Activision Publishing, Inc. "Both brands are category leaders and have long been a mainstay for kids around the world. We believe these partnerships match the affinity our fans express for the Skylanders franchise.

And just in time for Valentine's Day, you can now get a brand new hero, Love Potion Pop Fizz, which features "a limited edition design both in-game and on the toy."

Beginning this April, Activision is putting out a new special Crayola edition of Skylanders Trap Team. "The limited edition packaging will feature unique black and white line art of Skylanders characters for Portal Masters to color using Crayola's Magic Crayons included in the Starter Pack." The new pack will be exclusive to Toys R Us and cost $74.99.

First they came for the Macy's Thanksgiving Parade, but I said nothing because I was not watching the Macy's Thanksgiving Parade. Then they came for the cereal, and there was no one left to stand up to them.

You win, Skylanders. You win.

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