'Facebook' Fat Shames Plus-Size Model?: What The Australian Feminist Group Have To Say Over The Social Media Giant's Apology Revealed

By Roleen Delos Reyes , Updated May 25, 2016 11:21 AM EDT

Australian women group needs that dislike button now. A feminist group, Cherchez la Femme, grapples with "Facebook" after an apparent fat-shaming disapproval towards one of their ads. A photo of a bikini-wearing plus-size model is rejected by "Facebook" due to strict ad policies.

As social justice warrior and feminism spread in the internet, social media is on a tight leash to keep up with the times. According to Mashable, plus-size model Tess Holliday became the poster girl in Cherchez la Femme protest against Facebook after it inconvenienced a publicity boost for their event called "Feminism and Fat". The issue sparked after its member, Jessamy Gleeson posted a screenshot of "Facebook" notification on the ban that highlighted a preference for the societal standards of beauty.

The group said that "Facebook" guidelines are rather inadequate as it prevents the uploading of materials that they consider as "too perfect" or "extremely undesirable", resulting to the photo of Holliday being banned."Facebook" is quick to issue an apology and offers the millions of content reviews as an excuse for their error.

A representative from "Facebook" clarified that "This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad" after receiving flak from women users. However, model Tina Holliday cannot be reached for a comment.

In spite of this, Cherchez la Femme is not backing down and demands to be taken seriously. Beyond the event boost, they seek "Facebook" accountability and wants to engage them in body positivity consultation to properly overhaul their policies.

The Independent reported that the "Facebook" advertisement health and fitness policy reeks of discrimination against this certain body type, citing distaste for muffin tops and hanging fat. Probably created to filter out images that supposedly traumatizes other users, "Facebook" still admits the mistake afte they backpedaled on their image ban on the plus-size model.

Based on Washington Times, "Facebook" is a go-to platform to boost events and spread viral messages. However, unimpressed Cherchez la Femme is firm on the condemnation and states willingness to let go of the platform if their calls go unnoticed.

This is not the first issue that "Facebook" encountered this year as they were accused of manipulating trending topics, prompting CEO Mark Zuckerburg to meet with conservatives and qualify the neutral politics of "Facebook".

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