Google announced on Monday that it acquired Nik Software, the company that is behind Snapseed mobile app on iPhone.
Google's acquisition of the photo editor Snapseed will beef-up Google+ which is trying to attract more followers for its social network. The fight between Google+ and Facebook is heating up. Snapseed is a rival of Instagram, which Facebook acquired in April this year.
Senior vice president of engineering for Google, Vic Gundotra, announced news of the acquisition on his Google+ post.
"We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," he said.
Gundotra also added that Google+ now has 400,000,000 people following it. Google+ was launched on June 28, 2011.
The company was brought out for an undisclosed amount. All the people who worked for Snapseed will now be relocated to Google's headquarters in Mountain View, The Verge said. San Diego, California-based Nik Software was established on 1995. It won the iPad App of the Year in 2011 for its photo editing interface. Apart from the mobile app, it has Dfine, Viveza, HDR Efex Pro, Color Efex Pro, Silver Efex Pro, and Sharpener Pro for professional photographers.
Snapseed was launched in 2011 for iPad and iPhone is a photo application that helps to take amazing photos using filters and tools. You can enhance your photo, give effects, and share them anywhere.
Instagram has more popularity compared to Snapseed. But it has gained a following due to its photo editing tools. We will have to see how Google+ and Snapseed will be integrated.
Snapseed costs $4.99 has about nine million users. Currently, the app is only available for users of iPhone and iPad, but the company is reportedly making an app for the Android version too.
