San Francisco-based transportation network company Lyft has released its latest ad campaign with unique approach to commuters. The campaign has been developed to ensure the company stands out in the transport company crowd.
Lyft Ad Campaign Pokes Fun At Rivals
The new ad campaign released by one of the competent transportation network companies aims at promoting safety while proving how efficient and competent it is. In the ad, there are three executives wearing black suits. They are seen sitting in a black room on black chairs. The advertisement shows the people plotting against Lyft Inc.
"We've got to slow them down. How are we going to do it?" one of the executives asked in the app. "Spikes strips?" the colleagues suggested. The reason behind this ad grabbing so much attention is the indirect hit that Lyft has made on its rival.
Lyft Ad Campaign Presents Uber With Some Tough Competition
The duration of the ad is 30-seconds. The company plans to air this ad on network television and through cable connection. According to Bloomberg, there are three more ads that have been developed with an aim of spreading awareness among the public about the ride services offered by Lyft. The ads will be aired starting Tuesday. The company also plans to run the ad on buses as well as Times Square.
The Lyft ad seems to give tough competition to Uber. The company's product head, Tali Rapaport, said that they know the commuters prefer them over their rival. He added that despite being confident of them being preferred across the nation, it is necessary to work on marketing strategies as they are well aware that "passengers have a choice" and they cannot take chance.
In an interview with MarketWatch, the company's head of ride experience, Ethan Eyler, said that there are features in their car that make sure the passengers choose a right car. The latest ad is deal branding approach to enable people distinguish Lyft from Uber and prefer the former based on safety measures it offers.
