What is the biggest rule in marketing for any given product? An ingenious and fresh new way to sell you product. EA has done the same thing for its upcoming FIFA 14 title and to discuss the evolved Real Ball Physics. However, the path the company has taken to feature it is quite uncanny. How uncanny? For starters, it has brought back Sir Isaac Newton from the dead.
The new EA video has the makeshift Sir Isaac playing the part of narrator to showcase some shot styles with a little help from Borussia Dortmund striker and Poland international Robert Lewandowski.
Irrespective of who’s featured in the video and how hilariously it has been compiled, the video describes quite accurately about the kinds of varied shots the player can perform while in the game. Mr. Newton talked about the Dipping Shot that’s hit on the up and dips while reaching the goal, and also the Rising Shot which continues moving upward as it travels. Though, in-game footage probably would've done the job just as well, if not a bit better.
The video went on to describe the Knuckle Shot that follows a curved trajectory and is useful for getting rid of defensive blockers or the man who is placed in the middle of a wall to block your newly acquired free-kick.
It also seems like Lewandowski has done pretty well to hide his bursting urge to laugh out loud with Sir Isaac Newton hovering over his head.
To be more realistic, as EA states, the newly revamped Real Ball Physics has been tweaked to ensure that the trajectory of the ball will behave similarly to that in real life. “Realistic ball physics now determines the trajectories of balls in game, enabling players to strike the ball with force from distance or drill low rising shots with accuracy.”
The Real Ball Physics allow the player to strike the ball “with more force and finesse. Realistic ball physics now determines the trajectories of balls in game, enabling players to strike the ball with force from distance, drill low rising shots with accuracy, and blast dipping or swerving shots, just like real footballers.”
FIFA 14, which will take advantage of the next-generation Ignite Engine, is scheduled for a release on Nov. 15 in North America and Nov. 29 in Europe for PS4, with an Xbox One release happening on Nov. 22. Check out the Newton-inspired video below.
