Sony Latest News & Update: Japanese Tech Giant Rumored To Launch Its First OLED TV At CES 2017

By M PEO , Updated Dec 06, 2016 05:00 AM EST

Sony is rumored to unveil its own OLED TV at CES 2017 that will be held in Las Vegas in January. The rumors could be true with the recent development of Sony's plan to enter the OLED TV production.

There are shreds of evidence that suggests that Sony will launch its OLED TV at the consumer electronics tradeshow, CES 2017 in Las Vegas. Sony branded OLED TV decision to enter the OLED market that is currently dominated by LG will be a must-see if the tides will turn in favor of Sony.

Organic light-emitting diode or OLED is one of the most important advancements in TV technology. OLED TV is thinner, lighter, most energy efficient than any LED or LCD TVs available in the market, like with Sony. LG brand has first introduced its OLED TV at CES 2014 and since then it dominated the market.

According to Forbes, a UK PR representative of another brand has revealed that Sony plans to unveil its new range of OLED TVs at the upcoming CES 2017. The idea of Sony OLED TV may not be true, but a recent report from a Korean website suggests that LG display is in talks with Sony to supply the company of panels for OLED production.

However, Trusted Reviews reported that LG doesn't have any confirmation about the reported deal. It said that the company does not comment on any rumors or speculations. Sony, on the other hand, has declined to comment about the rumored plans of unveiling Sony OLED TV at CES 2017.

Sony is one of the major manufacturers of LCD 4K HDR TVs in the market. Even the standard LCD TV that Sony offers have remarkable specs in terms of LCD standards. Sony's flagship is not Sony OLED 4K TV, it is the Z9D LCD 4K HDR TV with superb specs and technology which makes Sony confident that it can compete with LG's OLED TV.

Meanwhile, it is interesting to see if the Japanese tech giant will really go into manufacturing Sony OLED TV using LG OLED panel and how the company will thrive in the market. As of the moment, the truth about this rumor will reveal itself at CES 2017 in January. 


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