PS4 Sales Are Higher Than Ever, Sony In A Unique Position

By Michael Augustin , Updated Feb 16, 2017 04:05 AM EST

Sony fans would be happy to know that the company just revealed their best sales numbers for the Playstation 4 ever since its official release. The electronics company was reportedly able to shop around 9.7 million PS4 units across the globe last year during the Q3 period. However, the reports did not offer a breakdown yet as to which product model sold the most.

The previous highest sales record was held by the Playstation 2 when it shipped around 8.7 million units back in 2003 around the second quarter. Corporate analysts are probably scrutinizing what factors contributed to the latest console's success, reports Calm Gamers. The company also reportedly gained a 20% increase for their operating income. Reports pointed out that the electronics giant's approach to their success was credited to better software sales and a reduction in hardware.

It was also noted that the Playstation 4 outperformed the competition during the year-end holidays last year. Analysts have observed that the Sony game console outsold Microsoft's Xbox One every time. Moreover, the sales of the PS4 are reportedly one-sided in Japan, where Microsoft has apparently struggled pushing their hardware into the market. Recent reports also point out that the Sony's gaming platform is steadily becoming one of its cornerstones.

The company's gaming department also managed to continue growing despite corporate location changes, regrouping and rebranding. Other reports indicated that last year's release of "Uncharted 4" supposedly help push growth further. Some speculations note that the company might focus on some features that integrate smart home electronics with the gaming system, which is understandable given that their product is present in almost every household.

The Playstation 4 is certainly important for Sony since their most recent financial analysis reportedly revealed a drop in everything else except for the Playstation. Gamespot also reports that the electronics company is planning to shift its Playstation Now support to the latest PS4 only, which appears to be a marketing move to focus all attention on their flagship device. The cloud gaming service is also reportedly going to continue on the PC.

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