So, you've finally set up that video game review channel you've always wanted to open. But then what? If you want to get your channel out there and grow a dedicated audience, knowing how to properly promote your channel is important.
Fortunately, we're here to help! Here are different ways you can promote your video game review channel.
YouTube
With YouTube being the second most-visited site on the web, it's only natural for this platform to be your first choice when opening your own channel. Here are tips for promoting your YouTube video game review channel.
Put effort into your channel art.
Your YouTube channel art is one factor that attracts subscribers. This refers to the banner that sits on top of your page. This shows visitors a glimpse of your channel and what they can expect, which is why it's important to put effort into making a good impression. PosterMyWall has a wide collection of highly-customizable and eye-catching YouTube channel art templates that can turn your one-time viewers into forever subscribers.
Create engaging titles.
If you want to grow your viewer base, then you need to draw them in with your video titles. You have to grab their attention without having to resort to clickbait headlines.
People want content that entertains them. For instance, BuzzFeed uses listicles, hyperbole, and question-based titles to attract an audience.
Select keywords that are Google-friendly.
SEO is always helpful when it comes to building an audience. The thing is that people don't just go to YouTube to search for videos, they use Google too. And now, Google has been prioritizing video content for many searches.
There's no set rule for which keywords to add to your video title and description. However, you can reverse engineer by googling one of your options and analyzing the results. It's better to choose a keyword that fits your content and prioritizes video results.
Interact with your audience.
Most successful YouTubers are those who are constantly engaging with their fans. If you want your game review channel to gain traction, then respond to people's comments on your videos, even the negative ones. You can even "heart" the comments that you like to show the audience you've read them.
You can ask for suggestions on which game you should review next and have your next video be the most suggested one. Your viewers will appreciate your effort to acknowledge their thoughts and ideas.
Twitch
Nowadays, most YouTubers have opened their own Twitch channels to host live streams while their usual edited content is posted on YouTube. With more than nine million active users using Twitch at least once per month, it's a great opportunity to grow your channel even more.
Of course, it's easier to promote your Twitch when you already have an established YouTube channel but it can be a struggle for those who start out on Twitch. Here are different tips that Twitch content creators can use to grow their channels.
Start a blog.
Unfortunately, Google doesn't show search results from Twitch. So, you would need a different platform to attract new viewers through search engines. This is where a blog can be useful.
Blogs allow you to create content that can be detected by search engines through SEO. All you have to do is create a high-quality blog about your channel, embed videos from your stream and watch as your viewer count steadily rises.
It can take some time for SEO to take full effect. But, eventually, having a blog can help promote your Twitch stream and help you gain organic traffic.
Host a Twitch giveaway.
Everyone loves getting free stuff. You can promote your Twitch channel and streams by hosting a giveaway where viewers can win a prize if they follow you on Twitch, subscribe to your YouTube channel, and/or comment something on your videos and streams.
Once more people hear about your giveaway, they'll want to visit your channel for a chance to win. If you're able to successfully capture the viewers' interests, then they'll stay even after the giveaway is over.
Stream regularly.
Consistency is always key to any type of promotion or marketing. With the number of content people consumes from the internet every day, it can be easy for them to forget about your Twitch channel. To prevent this, you can stream on a regular schedule to constantly remind people of your existence.
Make your profile inviting.
Similar to YouTube banners, your Twitch banners can help attract followers to your channel. You need to make it look inviting and make people want to become a part of your follower base. There are different Twitch banner templates you can find online, such as on PosterMyWall.
Final Words
Marketing is never an easy task. However, with the right strategies, your YouTube and Twitch game review channels will be growing in no time.
