'Destiny' Game Rumors: Activision Blizzard 'Intends To Spend $500 Million Developing And Promoting'? [TRAILER, NEWS]

By Alex Wolfe , Updated May 06, 2014 10:46 AM EDT
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Destiny is going to be a big game. Remember recently when a Bungie engineer said that each planet in Destiny would be as big as the entire game of Halo: Reach?

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Well, turns out that the maps won't be the only thing that's big in Destiny. As a matter of fact, its budget may be even bigger.

According to a May 6 report by a Reuters, publisher, Activision is going to spend upwards of $500 million on its newest IP from Bungie, a number that is staggering any way your try to frame it.

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"Activision Blizzard Inc intends to spend $500 million developing and promoting Destiny, potentially breaking industry records as it seeks to build the sci-fi role-playing videogame into its next multibillion-dollar franchise," Reuters reports.

"CEO Bobby Kotick revealed the number, which dwarfs Hollywood spending on some of its biggest firms, during the Milken conference in Los Angeles last week. A company spokesperson said on Monday the number was accurate but also included marketing, packaging, infrastructure support, royalties and other costs."

Spending $500 million in total costs would likely make Destiny the highest costing game of all time, dwarfing Grand Theft Auto V by far.

"Some analysts estimate that Take-Two Interactive, the publisher of Grand Theft Auto, spent over $260 million to develop, produce and market the fifth installment, though it's unclear whether that's comparable with Activision's own $500 million figure," the article said.

So, yeah, that's insane. Just to contrast, Marvel's The Avengers had a production budget of $220 million and The Dark Knight Rises had a budget of $250 million, and those were probably two of the biggest budget and most successful movies in the last five years. GTA V has sold over 32.5 million copies according to the article, and Destiny would probably have to reach at least half of that number to make their money back if they invest $500 million.

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