It is often hard to remember that there are folks out there who do not obsessively follow every little bit of game news. Obviously, there is something wrong with these people. However, knowing changes how you market things towards them. Case in point the latest Alien: Isolation extended commercial.
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All of us are used to the #howwillyousurvive campaign which has been highlighting many of the gruesome ways you are absolutely going to die in the game. For many in the rest of the world, though, this commercial may be the only exposure to Sega's upcoming survival horror that they may experience. Honestly, it's spectacular and brings the game back to its absolute essentials: a woman alone on a spaceship being stalked by some unearthly predator.
People know Alien. It is one of those sci-fi properties that has entered into the popular consciousness. Some of them may be put off because it's not like Aliens and you go around blasting people, endlessly reciting 'Game over, man. Game over!' to no one who is listening. Others will be instantly unnerved by this trailer. It feels like Alien, or what they remember being told what Alien was like. And that's great. Repackaging nostalgia can be insulting, except when it is done right and Alien: Isolation looks to be doing so many things right.
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Alien: Isolation is out for PC, Xbox One, Xbox 360, PS4 and PS3 on October 7. The game takes place 15 years after the events of the original Alien. Ripley's daughter, Amanda is on the hunt to find out what happened to the Nostromo and along the way finds a very, very good answer to that question.
Watch the extended commercial below. Look for it on television, or in front of your favorite Youtube video.
