Call of Duty: Black Ops 2: 'Disruptive innovation' is a Beautiful Thing
Developers Treyarch has marketed its latest Call of Duty series title, Black Ops 2, as the most ambitious and innovative version to date.
"Hands down, this is the most ambitious Call of Duty ever," said Eric Hirshberg, CEO of Activision Publishing.
"We are bringing disruptive innovation to the franchise and we are doing it on several fronts. We're pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective," added Hirshberg.
The game is set in the future years of 2025 as warfare is conducted through technology and robots. Enemies have stolen the technology and plans to use it against the US.
Developers are making sure that the latest COD title is one that will blow gamers away. After the release of the first trailers, gamers have mixed opinion whether the game will bring new gameplay experience or lack innovation. The original versions are still fairly popular and if the new title offers low replay value, this will definitely hurt Black Ops 2 sales.
"The next game in the Call of Duty franchise needs to be able to stick to the same values that has made the original Black Ops such a great game, but also offer something new as well, such as new game modes, weapons, bigger maps and much more customization," writes InEntertainment.
However, developers of Black Ops 2 have assured fans that the game will definitely redefine the Call of Duty franchise. Newly added innovation and technologies to the game are made with the fans in mind.
"We need to stay true to the epic realism, authenticity, heart pumping adrenaline, and cinematic action that so many people love and expect from a Call of Duty game. Treyarch's vision for Call of Duty: Black Ops II will redefine the Call of Duty franchise for the future--both literally and figuratively," Hirshberg further added.
Call of Duty: Black Ops became one of the biggest action series of 2010. Will COD: Black Ops 2 live up to its predecessor?