X Marks The Box's Potential

May 29, 2012 03:47 PM EDT | By John Lichman

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It turns out Microsoft's plans for the Xbox may be more than just adding new video services. 

Along with the edition today of Amazon Instant Video to the 360's dashboard, Yusuf Mehdi, CEO of interactive entertainment division, wrote onthe official Microsoft blog  about the growing use of the Xbox as a media device and not just a gaming platform.

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"Xbox will always mean games, but for tens of millions of people around the globe, it also means music, TV, movies and more. Xbox LIVE subscribers now spend an average of 84 hours per month on the console. For comparison, the average American watches a little more than 150 hours of TV in the same period. The more entertainment options we add, the more time people spend on Xbox. In the last six months, we've grown our entertainment library on Xbox to include more than 60 voice controlled applications and more than 200,000 premium movies and TV shows."

While gaming remains a definite part of the system, Mehdi quickly explains that people use it for so much more now, other companies included. Expanding their video market place over the next few years will unveil some upcoming perks at their official press conference on June 4th, 9:30 am. But the ending wouldn't be complete if the kicker weren't, "You can watch us on live TV though our partnership with Spike TV, on the Web (Xbox.com), and for the first time ever - on Xbox LIVE."

via: The Verge

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