Google Wants To Create The Apple iPhone Killer: Here's What We Know So Far

By V Doctor , Updated Jun 28, 2016 09:04 AM EDT

Google is said to be developing its own smartphone in 2016, which will compete with the Apple iPhone. The search engine giant is reportedly discussing with mobile operators to release a Google-branded handset that will help the company enter the hardware market.

At present, Google operates the Android operating system, which powers about 80 percent of all smartphones worldwide. Google has been working with smartphones for years, partnering with brands like Samsung and LG to provide the hardware. The company focuses on creating the free software that runs on current Android mobile devices. Google is said to continue working with other companies for smartphones under its Nexus banner.

GameSpot noted that the planned Google phone will be the first which will not be made in director collaboration with Android phone groups like LG, Huawei and HTC. The rumored phone project will be different from Google's modular smartphone project, called Project Ara, which is set to launch in 2017.

The Telegraph reported that the upcoming Google device is scheduled to release by the end of 2016. Google will be more involved in the manufacturing process, taking care of the software, design and hardware. Having its own smartphone will allow the company to manage the software and secure the future of various Google services like the search engine and Google Play app store.

Currently, Apple is still at the top of the high-end sector of the mobile phone market. Google has been trying to meet the various demands of different Android phone makers, which apply its software in different ways. Consistency has become an issue and some smartphone owners have to wait for months to receive updates and fixes.

Having its own device will provide Google the opportunity to maximize its software according to how it sees fit. Potential users can expect a more streamlined approach to using Google services and the Android OS, which will be effective in luring iPhone users to transfer sides.

CCS Insight analyst Ben Wood agrees that Google's move to make its own smartphone will help put Android under control. Google is allegedly concerned that Android is fragmenting, thereby requiring more control to guarantee the consistency of its platform. Apple has managed to control its platform by being the maker of both the hardware and software. Google may accomplish the same by building its own unit.

More updates and details on Google's upcoming smartphone are expected soon.

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