Apple News & Update: iPhone 7 Producer To Release A Coffee-Table Book For $300; Are They Running Out Of Ideas?

By Jason Glenn , Updated Nov 16, 2016 05:22 AM EST
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Apple unveils iPhone 8, iPhone X and 4k-streaming Apple TV
“Designed by Apple in California” Chronicles 20 Years of Apple Design
Apple released its first coffee-table book with over 450 photos of Apple products over the past 20 years.
(Photo: Photo By: Casa BRUTUS/ Youtube Screenshot)

The iPhone 7 manufacturer, Apple just released a coffee-table book containing 450 photographs of the all the Apple products in their 20 years in the tech industry. The book is entitled "Designed by Apple in California" which is worth $299 and will be available at Apple.com and all Apple retails stores tomorrow.

According to the Verge, the Apple book has a hardcover which the tittle "Designed by Apple in California" and the Apple logo is embossed in and it is bounded by linen. It comes in two sizes: the 10.20 inches by 12.75 inches which is smaller and worth $199, and a bigger one measuring 13 inches by 16.25 that is for $299.

The Apple coffe table book is described to be "a gentle gathering of many of the products the team has designed over the years" according to chief designer Jony Ive. He said that it would serve as a reference for students of all design disciplines. The 450 Apple products over the years were shot by photgrapher Andrew Zuckerman.

The "Designed by Apple in California" coffe table book is published by Apple themselves which was 8 years in the making and is dedicated to the Apple founder, Steve Jobs. The Apple book begins in 1998 with the first iMac up until the Apple Pencil in 2015.

Apple started the mobile trend since it's release of its original iPhone and sold over billions of units in almost 10 years. Quartz reported that Apple also helped the music industry with the iPod where Steve Jobs originally promised to put "1,000 songs in your pocket" and recently with the Apple music where you can steam millions of song online.

However, The Apple Watch was not able to retain the developer's popularity when it comes to innovative devices. Apple as not been doing well in the past years, Apple's revenue has be declining including the downtempo sales with the latest iPhone 7.

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