Nokia is finally back, after a 10-year licensing deal between the company and HMD Global Oy was confirmed six months ago. However, reports suggest that the new Nokia handset appears to look very similar to the old models.
According to reports, HMD Global was established to create Nokia phones, with a plan to bring the designs and quality that the brand of Nokia has long been known for. In fact, the remaining part of Nokia, the Nokia Technologies, is reportedly part of the board of directors of HMD. However, with reports claiming that the new Nokia has a lot of similarities with the brand models, observers believe that it is an attempt to resurrect Nokia.
Although Nokia's first phone division was a huge player in the market, it reportedly struggled to keep up the smartphone revolution. Nokia, at that time, got stuck with Symbian OS until 2011 when a deal was signed to exclusively use the Windows Phone from Microsoft. However, this move almost brought Nokia into bankruptcy, prompting Microsoft to buy Nokia's phone division outright in 2013.
While the official Nokia website presents a number of features, the new company assures the public that they are aiming at joining the global smartphone market. The Finnish company is planning to execute through the next generation of Nokia handsets that run Android in 2017, ARSTechnica reported.
Meanwhile, shipments of Nokia phones were reportedly down by 40 percent in 2015, and HMD is expected to reverse the decline as they try to break back into the market, where competition is stiff among smartphone manufacturers. According to HMD head Arto Nummela, the long time partnership of their team with phone service retailers and providers may help HMP persuade Nokia feature phone owners to upgrade in markets such as Indonesia, Russia and India.
Nokia smartphones in the UK, including other smartphone-dominated markets, are expected to overcome the different contenders for the world number three spot, which is currently held by Huawei, The Guardian reported. Watch Upcoming Android Smartphones 2017 | Nokia Edge Concept Trailer ᴴᴰ
