Gaming's New Business Approach: Paid Microtransactions But Free DLCs

By Michael Augustin , Updated May 16, 2017 08:19 AM EDT

The video gaming landscape has understandably changed over the past few years. The drastic improvement of technology and hardware has seen games with incredible graphics and gameplay. Innovations with how players control their games have also enjoyed a vast improvement over the years. With the introduction of the internet and the ability of most platforms to go online, developers have found new ways to earn via microtransactions and DLCs.

As much as gamers dislike add-ons like DLCs and microtransactions, it is a means for developers to earn extra bucks from their games. Analysts have observed that the video game market has started to shift its focus on selling games by parts, which encourages gamers to spend money for the complete experience. Game Rant also reports that this approach has been very lucrative for developers and it won't stop anytime soon.

These days, gamers do not mind paying for a game as long as they consider it worth their money. Developers have been very cautious with their titles since even a minor flaw can greatly affect the game market performance. Other sources have also shared that some games like "Overwatch" and "Halo 5: Guardians" have successfully encouraged consumers to occasionally spend a dime or two on some microtransactions. Meanwhile, the developers of these titles continue to churn out new DLC content that further encourages players to spend more.

Based on several successful games like "Grand Theft Auto V", "Halo 5: Guardians", and "Overwatch", the developers constantly release free DLC content for their players and surprisingly make more money with microtransactions instead. Gamenguide has reported that Blizzard Entertainment has prepared another seasonal event to celebrate their first year anniversary. Meanwhile, 343 Industries shared that their game has earned through in-game purchases for microtransactions.

The popularity of the free DLC and paid microtransactions has also affected the developer's revenue with their Season Pass. These days gamers want their game to have all the bells and whistles upon their purchase. There are also others who want to discourage gamers from getting a season pass. It forces the developers to work harder on the title instead of relying on patches to address certain issues come launch day.

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