Esports organization Misfits Gaming Group announced they signed Minecraft streamers Toby "Tubbo" Smith and Ranboo. The organization aims to diversify its content line for YouTube and Twitch and widen its appeal to younger audiences.
"Elite creators like Ranboo and Tubbo will help us engage and nurture a younger demo while 'Minecraft' provides a fun testing ground for new content formats and ideas," said Misfits' CMO Steve Brauntuch.
The former has 3 million subscribers on his YouTube channel and 3 million followers on Twitch since his streaming career in 2018, while the latter started streaming in 2020. Later on, he has had 4,2 million followers on Twitch.
Both Tubbo and Ranboo will join the South Florida-based gaming organization's roster of Minecraft content creators Aimsey, Cassie "Snifferish" Anne, and Callum "SeaPeeKay" Knight. The company has its own server, Misfits Craft server, where fans can play and connect with the streamers.
His enemies fear him
— Misfits Gaming (@MisfitsGG) February 2, 2022
His comrades revere him
The strongest, most skilled, most majestic "esports pro" of all time...
Welcome to the #MisfitsCraft family, @TubboLive! pic.twitter.com/PYhGPZZBSK
Before the announcement, the organization had teased the coming of the two streamers on social media, including retweets from Aimsey's Twitter page, where she met a visiting Ranboo in the United Kingdom.
LONDON! pic.twitter.com/ZDXiOKL04B
— aimsey 🌼 (@aimseytv) January 18, 2022
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According to The Hollywood Reporter, Ben Spoont, founder and chief executive officer of Misfits Gaming Group, believed that with the inclusion of Ranboo and Tubbo, there would be fun community events, accessible content, and a total elevation of their programming.
Steve Brauntuch, the gaming organization's chief managing officer, added that the two streamers would help them engage and nurture a younger demographic while providing a fun testing ground for new content formats and ideas.
In an announcement video uploaded in Misfits Gaming Group's YouTube Account, Tubbo revealed that he is excited to be a part of the team.
On the other hand, Ranboo has yet to announce his signing to Misfits Gaming Group on his Social Media accounts.
Despite the addition of both Ranboo and Tubbo, Misfits Gaming Group said that they remain committed to the competitive side of Esports.
The organization owns five active teams, including Florida Mayhem in the Overwatch League, Florida Mutineers in Call of Duty League, and Misfits Gaming in League of Legends' North America LCS.
After signing the two Minecraft streamers, Misfits Gaming Group now has 25 active content creators and streamers on their roster across multiple gaming titles and platforms, including YouTube and Twitch.
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