Call of Duty VS Battlefield: Now It's Personal [UPDATE]

By Kamau High , Updated May 03, 2013 07:15 AM EDT
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UPDATE: This article has been updated to note that Olin is the former community manger for Treyarch, not the current one.

Origingal article:

In the annual battle between Call of Duty and Battlefield emotions run high. Developers and publishers of both franchises have millions of dollars invested in which one gamers pick up. Call of Duty has been the winner in terms of sales but Battlefield is doing everything it can to compete.

However, some are saying that Battlefield has gone too far with its latest marketing maneuver. The folks behind Battlefield 4 had WhiteBoy7thst, a well-known Call of Duty commentater, narrate a portion of the 17 minutes of gameplay footage EA released earlier this year. In the video WhiteBoy7thst is heard lavishing praise on Battlefield 4 using words such as "summer action blockbuster" and "absolutely incredibly intense." WhiteBoy7thst's YouTube page has a banner at the top which says, "#1 Call of Duty YouTube channel" and has over 2 million subscribers.

Unsurprisingly, many of the commenters on the Battlefield video were negative. The video got even more attention when Josh Olin, the former community manager at Treyarch, maker of Call of Duty: Black Ops 2, Tweeted on Thursday, "Here's an example of what not to do: Take a hardcore CoD YouTuber and pimp him on the official @Battlefield channel." He then followed up with, "It's worse... They're ADVERTISING featured videos on videos tagged with #CallOfDuty ----> pic.twitter.com/TuJ7mfV8wM." The picture in question shows a text ad for Battlefield 4 running alongside a video about getting an achievement in Call of Duty 4: Modern Warfare.

We'll keep an eye on @battlefield and let you know when and if they respond.

UPDATE: This article has been updated to note that Olin is the former community manger for Treyarch, not the current one.

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