Club Nintendo Is Shutting Down, Will Discontinue Service This June; New Loyalty Program Planned For The Future

By Steve Buja , Updated Jan 20, 2015 08:35 AM EST

Club Nintendo is dead. Long live Club Nintendo.

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For the last six years, Nintendo fans have been able to take part in the company's loyalty program - receiving in-game items, special content and even free games. It was a good dream, but a dream all the same, and now it is time to close up shop. Nintendo announced that no new titles released after today, January 20, will be eligible for registration with the Club.

March 31 will be the last day to register games, earn coins or even sign up for the program. The very last day of the program will be June 30 at 11:59 p.m. PST.

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Nintendo will roll out a new rewards program at a later date. Given the success of PS+ and Nintendo's gearing to get into the fight this time around, perhaps a more aggressive platform is in order.

You can read all about the minutiae over at the official announcement page.

"We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances."

Come February, Nintendo will be offering Club Nintendo members a free copy of Flipnote Studio 3D software for the 3DS, as well as a number of other unnamed physical rewards.

This was a long time coming. Nintendo's enthusiasm for the service had waned in recent months. Still, hate to see you leave.

RIP Club Nintendo, 2009 to 2015.

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