Facebook Losing Younger Users To Snapchat, Instagram
Facebook may have a fight on its hands as it is losing younger users to Snapchat, and Instagram. The drop in market share has been going on for a few years now, and it seems to have no intentions of stopping any time soon.
For a couple of years, Facebook has dominated the social media scene with the vast majority of its market share are logging on to the site.Now, it seems that there is a healthy competition going on among the social media giants as Snapchat, and Instagram seem to lure more users away from Facebook, Computerworld reported.
A recent survey conducted by the Piper Jaffray Companies, which generated a sample of 10,000 U.S. teenagers, revealed that monthly Facebook usage among teenagers has dropped by 8 percent from the previous 60 percent. While it is apparent that teens still tend to use Facebook at least once a month, but the survey revealed that the numbers are lower than expected, with the trend seems to continue.
Industry analysts project that its acquisition of Instagram may have been a bold move, but it proves to be a smart investment. Instagram usage among teens have significantly risen to 4 percent at 74 percent, which is now closer to Snapchat's 80 percent user share.
Although, despite Facebook still racking up 52 percent, the subject group answered when they were asked about their favorite social media, Snapchat tops the poll with 35 percent of the respondents; 24 percent stated that their favorite is Instagram; and Facebook falls to third - tied with Twitter - at only a mere 13 percent.
As fitting as it would seem, Facebook seems to take on the downward trend by adding new feature, in the hopes of retaining its younger audience, and may be lure some back.
The social media platform is currently testing out a new feature, which some had likened to a Snapchat feature - hardly anything new. The Messenger app for Australians with the new feature was unveiled on Tuesday, according to Mashable.
The company had called it "Messenger Day," wherein users are now able to link media, such as images and video, all the while adding stickers. In addition, the test feature also enables users to doodle onto their chosen media.