Nintendo Rewards ‘Super Mario Run’ Players With Surprise Gift To Celebrate 50 Million Download Milestone
Nearly two weeks after Nintendo released its mobile gaming app "Super Mario Run" on iOS devices, the game already reached an impressive download milestone. To celebrate the momentous event, the gaming company gifted all players with a special in-game token.
"Super Mario Run" posted impressive download numbers since the iOS game was released in mid-December. Recently, Nintendo announced the mobile gaming app's 50 million download achievement in a social media post.
Nintendo Japan took to Twitter to reveal the said milestone, along with its special gift to celebrate the achievement. Players received 10 complimentary tickets that gamers can use to participate in the mobile gaming app's Toad Rally.
— SuperMarioRun (@SuperMarioRunJP) December 23, 2016
"Super Mario Run" players also received the same message through the game's notification system, according to Gamespot. Nintendo's message even conveyed its appreciation and gratitude to millions of gamers who downloaded the game. The gaming company added, "Use [the free tickets] to enjoy all the fun of the Toad Rally."
Meanwhile, the mobile gaming title posted a higher download number during its launch day as compared to Niantic's global hit "Pokemon Go." The Nintendo game was downloaded over 10 million times when it was first released and soon posted over 40 million downloads less than a week after its debut.
The game was even considered as one of the highest-grossing gaming apps on iOS. However, a week after its release, Nintendo's mobile game lost it first spot on the said chart dated Dec. 24, according to research firm App Annie, as cited by Bloomberg.
It appears that the consumers' interest in Nintendo's mobile game quickly waned soon after its release. With a free edition that only featured 3 levels and hefty price tag of $10 to unlock the game, some players even criticized the game for the lack of free content.
Despite the dip, the mobile game version of the hit "Mario" franchise is still at the top of free iOS downloads in 88 countries. However, it is less than the peak of 138 countries posted on Dec. 17.
"Super Mario Run" was launched on Dec. 15 for iOS devices. Watch the mobile gaming app's gameplay trailer below: